Policyholder Brand Campaign Shoot
Film and still advertising campaign meant to showcase the small businesses that are affected by cyber risk every day. The goal of this campaign was to highlight the vast array of businesses that have been digitally compromised.
The goal of this photoshoot was to create an evergreen library of photos and videos to use in any and all marketing resources — from advertising campaigns to informational resources. The scenes we captured had to be broad enough to be used in a wide number of assets, but the scenes we captured had to be emotion-inducing and uniquely branded.
We sought to capture unique small businesses that wouldn’t immediately spring to mind when thinking about cyber risk (the idea being that it can happen to them, and it can happen to you 👀).
Client
Leading Cyber Insurance Provider
Year
2023
